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Radio works because listeners remember ads. Effective advertising boosts top of mind awareness. When consumers are making purchase decisions, they think of brands or retailers they know. We know radio works, and we’ve done the research to prove it. To view the latest research on effective marketing tactics, click the learn more button below.

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Welcome to New River Radio Group Blacksburg

Our powerful group of four radio stations reaches every demographic of listener from Rock, Country, CHR/Top 40 to News/Talk/ Sports. Our station coverage is enhanced by our exclusive sports broadcast partnerships and sponsorships and a full suite of Digital advertising platforms.

As the Flagship Station(s) for Virginia Tech Sports, we are the only stations allowed on campus on game day, where we broadcast our exclusive Tailgate Show from just outside Lane Stadium, followed by Game Day IMG Coverage. Our VA Tech exclusive sports coverage continues for Tech Talk Live, Baseball and Basketball with a special Men’s Basketball edition of our Tailgate Show. Not to mention Flagship Broadcast Partnerships with Radford University sports, Pulaski Yankees baseball, High School Football and NASCAR.

We’re engaged in our local community. From being Media Partners for major events in the area to giving thousands of dollars in air-time, support and promotion each year to charitable organizations.

With a wide variety of access points to suit every need, we specialize in developing plans to help advertisers gain access to the spending power of our loyal audience. We utilize a proven system of four keys, and without overspending on regional advertising mediums that result in wasted spending for areas outside the MSA.

We’re LOCAL radio at its best- powerful, effective and efficient!